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Only Australian Groceries
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Tim Tams and Vegemite are not Australian
! There
are many products that we think are Australian but are actually owned by foreign
companies. This table shows some of them. This table has been lent to us by Dick
Smith Foods. Some
people are complacent about buying Australian products. That’s
how my husband and I felt before trying to do something about the situation. In
July 2005 we started Only Australian Groceries, www.onlyoz.com.au
. We only stock Australian made products from Australian companies and we
deliver them to people everywhere. Some of our orders come from people in
country areas and many come from consumers concerned about Australia. I guess
country customers feel strongly about supporting Australian industries because
they are Australian producers too. My
husband and I buy Australian in every aspect of our lives now. We only buy
Australian grown fruit and vegetables. We only buy Australian seafood, poultry
and meat. Even when we are organising car maintenance or buying clothes,
hardware, alcohol or electrical appliances, Australian ownership is a large part
of the decision making process. We know we are buying Australian groceries
because we purchase from our own business while Ausbuy, Fightback and our
terrific customers help us to stock appropriate products. I really feel we are
doing our bit to improve the prospects of Australian companies, reduce foreign
debt and improve employment prospects for our friends, family, children and
grandchildren. I
wonder if the Australian farmer who can’t find a market for his crops is also
buying Australian to support other primary producers and Australian
manufacturers? I wonder about Australian companies whose products are being
removed from supermarket shelves to be replaced by foreign products. I wonder if
their owners and employees are buying Australian to support fellow Australian
companies? If we all support each other and change our purchasing practises to
buy Australian in every possible aspect of our lives, we can make a difference. Consumables
are a great place to start. Are you buying Australian: cereal, milk, cheese,
bread, shaving cream, toothbrushes, toothpaste, toilet paper and tissues? Is
your shopping trolley full of Australian products from Australian companies who
pay taxes in Australia? Are you doing everything in your power to support fellow
Australian companies, reduce foreign debt and improve Australia’s future? Of
course you can say “what difference will my purchase make? I always buy
………. I haven’t tried the Australian brand”. All the purchases in
Australia are made up of individual purchases like the ones you are making. Make
a difference for Australia. Make every purchase count.
by Katie
Hooker
We need your Help Ownership of Australia Aussie, Aussie, Aussie This information has been lent to us buy Ausbuy - The Australian
Companies Institute. Below is taken from the Dick Smith Foods website:
Why
Buy Australian ? 85% of the products in the average Australian grocery trolley
are made by foreign owned companies. This results in $100 million a day going
outside Australia. By comparison, in Japan, 98% of goods in supermarkets are
owned by Japanese organizations.
Buying Australian is much more important to
consumers than Australian business believes. That’s a major finding from 1999
research to assess the importance of country of origin information to consumers
and business. The research suggests Australian businesses have
underestimated the value of promoting the origin of their products. Over 95 per
cent of consumers recognise the Australian Made logo and most consumers say made
in Australia is an important purchase criteria, but only half of Australian
businesses believe such branding is an important marketing tool. The awareness level of the Australian Made logo
is high, with 96% of respondents aware of the Australian Made logo. The research shows some 91% of respondents have
purchased goods with the Australian Made logo. The most commonly reported types
of purchases made with the logo were food (25%), adult fashion clothing (20%),
children’s clothing (11%) and other grocery items excluding food (11%). Females were more likely to consciously look for
the Australian Made logo than males when purchasing food, clothing and a range
of other items. The main reasons why people buy
Australian Made products are: Overall 89% of respondents felt it was important
to them that the goods or products they purchase are of Australian origin. Some
19% of respondents considered it "extremely important", 37% considered
it "very important" and 32% considered it "important". When respondents were asked how often they
actively sought goods or products of Australian origin, 12% said
"always", 43% said "mostly" and 27% said
"sometimes". Awareness of the importance of buying Australian,
and frequency of seeking Australian made goods, is higher amongst older
respondents (35+ and highest amongst 50+) than younger respondents (18-34). Industry and consumer research conducted
nationally by Sweeney Research on behalf of the Commonwealth Department of
Industry, Science and Resources (in May 1999) found that industry underestimates
the importance consumers place on country of origin information. Almost 70% of consumers look for information
about a product’s origin when making purchasing decisions. This far exceeds
industry predictions. Of the businesses surveyed, only 55% agreed that consumers
look for country of origin information when shopping. The consumer research found that: Consumers are keen to know where a product comes
from and are more likely to purchase a product if they know its origins. When
consumers specifically ask for country of origin information at the point of
sale 78% of those who receive an answer go on to purchase the product whereas
only 45% of those who do not receive the requested information go on to purchase
the good. Research shows that the importance consumers
place on country of origin varies according to product type: Measurement of awareness of the Australian Made
logo was commissioned by the Australian Made Campaign and undertaken by Roy
Morgan Research in August 1999 and September 1999. Research results reported
here are reproduced from the report to the Campaign by Roy Morgan Research.
Results from the Sweeney Research are reproduced from DISR Country of Origin
Labelling, Industry – Industry Fact Sheet available at www.isr.gov.au/labelling This information was taken from The Australian
Made Campaign website at: http://www.australianmade.com.au/faq/factsheet/consumerawareness.asp
.
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